Mr. Parvinder Singh Bajwa, and Dr. Kanchan Rani. “DEMOGRAPHIC DRIVERS AND SOCIAL MEDIA INFLUENCES ON ONLINE SHOPPING PATTERNS: A STUDY AMONG GENERATION Y”. IJRDO - Journal of Business Management, Vol. 11, no. 4, Oct. 2025, pp. 29-32, doi:10.53555/bm.v11i4.6460.